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Beautiful 
Insanity

Does the thought of cleaning drive people crazy? Perfect.
That was our starting point. In a world where cleaning feels like a dramatic nightmare, we chose a playful and exaggerated approach to show we understand the struggle. Because the idea of a chore is often far worse than the chore itself. Cleaning only becomes a struggle when you imagine it that way—especially if you forget Kärcher’s interior cleaning tools.
Don’t let cleaning drive you crazy. Bring back the wow with Kärcher’s ultra-easy indoor cleaning tools.

Agency - antoni_boost, Berlin
Directors - King She

Production - Zauberberg Production GmBH
Photographer - Caroline Mackintosh

Client -  Alfred Kärcher SE & Co. KG 

Creative Direction - Kirsten Frenz

Published - 2024

Awards and Nominations

ADC Germany 2024 
AUSZEICHNUNG in the category: BRAND BUILDING – Brand Communication – Film – TV-/Kinospot (Einzelspot ab 30sek.)

Cannes Lions 2024
Shortlist in the category: Best Use of Original Music 

Berlin Commercial 2024 
Shortlist in the category: IDEA

AICP Awards 2024
Shortlist in the category: Original Music 

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