
Beautiful
Insanity
Does the thought of cleaning drive people crazy? Perfect.
That was our starting point. In a world where cleaning feels like a dramatic nightmare, we chose a playful and exaggerated approach to show we understand the struggle. Because the idea of a chore is often far worse than the chore itself. Cleaning only becomes a struggle when you imagine it that way—especially if you forget Kärcher’s interior cleaning tools.
Don’t let cleaning drive you crazy. Bring back the wow with Kärcher’s ultra-easy indoor cleaning tools.
Agency - antoni_boost, Berlin
Directors - King She
Production - Zauberberg Production GmBH
Photographer - Caroline Mackintosh
Client - Alfred Kärcher SE & Co. KG
Creative Direction - Kirsten Frenz
Published - 2024
Awards and Nominations
ADC Germany 2024
AUSZEICHNUNG in the category: BRAND BUILDING – Brand Communication – Film – TV-/Kinospot (Einzelspot ab 30sek.)
Cannes Lions 2024
Shortlist in the category: Best Use of Original Music
Berlin Commercial 2024
Shortlist in the category: IDEA
AICP Awards 2024
Shortlist in the category: Original Music






