AI is everywhere — and quickly becoming part of everyday life. But many people still think it’s complicated. With the “Prompted on Galaxy” campaign, we set out to prove the opposite: creating with AI on a Samsung Galaxy phone is simple — and incredibly powerful.

At the start of the year, when people traditionally set goals and create vision boards for the future, we invited them to take it one step further. Together with four creators, we encouraged people to use Google Gemini’s Nano Banana AI image creation on the latest Galaxy devices to visualize their personal goals for 2026.
 

All campaign visuals were AI-generated using the creators’ own photo material as a starting point, transforming their visions into striking future scenarios. The result was a social-first campaign, amplified through a DOOH extension, turning personal ambitions into large-scale inspiration.