ALDI STORIES
ALDI is part of everyday life for millions of people. Over the years, these moments have created real emotional connections—and real stories. With the campaign #ALDIstory, we brought these stories to life and invited everyone to share their own:
“Everyone has one. Tell us yours. #ALDIstory.”
The first campaign flight featured three true stories — from a family traveling with 10 kilos of pasta, to a DJ who discovered her passion through an ALDI MP3 player, to a son visiting his family with a suitcase full of Nussknacker chocolate. The response was immediate: in just 1.5 weeks, the campaign generated over 50 million views and 25,000 comments, voice messages, and WhatsApp stories from people sharing their own #ALDIstory.
Agency - antoni_99, Berlin
Director - Andzej Gavriss
Production - LEBERG GmbH
Video- and Photographers - Julian Mährlein & Luma von Perfall
Client - ALDI SÜD
Creative Direction - Paulina Klawuhn,
Anna Lichnog, Janis Storhas, Till Overwien
Published - 2024/2025
Awards and Nominations
ADC Germany 2025
BRONZE in the category: CRAFT – Craft for Broadcasting & Streaming – Script & Story – Broadcasting
AUSZEICHNUNG in the category: CONCEPT – Broadcasting / Streaming – Online Video Plattform – Video Content Series
AUSZEICHNUNG in the category: CRAFT – Craft for Brand
Communication – Film & Videography – Social Media
AUSZEICHNUNG in the category: CRAFT – Craft for Broadcasting & Streaming – Cinematography – Broadcasting
AUSZEICHNUNG in the category: CRAFT – Craft for Film & Video –
Script & Story – Social Media
PR Report Awards 2025
Award in the category: Social Media
Digital Media Award Germany 2025
Award in the category: Content