
Erstes Mal laden?
Kein Ding!
The first time is always special—exciting, a little uncertain, and often emotional. The same goes for charging your car for the first time at an EnBW charging station. To show how easy it really is, we told six charming stories featuring very different characters experiencing their first charge—full of small quirks, humor, and those satisfying moments of realization. In one of the films EnBW brand ambassador and former Formular 1 pilot Nico Rosberg, sharing his own first charging experience.
The storyteller? The charging station itself—our warm, slightly cheeky campaign voice guiding viewers through every first-time moment. And in the end, every story proves the same thing:
Charging for the first time? No big deal.
Agency - Jung von Matt NECKAR
Director - Leve Kühl
Production - upperfast GmbH
Photograph - Jan Kapitän
Client - EnBW
Creative Copy & Concept - Andrea Weisser
Published - 2025






