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ALDI SÜD "Normal"

At ALDI SÜD, it’s about more than just good products. It’s about the people who choose them every day.

For years, we have been committed to making regional sourcing, better animal welfare, organic food and greater sustainability an essential part of what we do.

Because we believe better choices shouldn’t be something special. They should be part of everyday life – accessible to everyone. Putting people, products and a better future at the heart of everything we do.

That’s what ALDI SÜD stands for.

Agency - antoni_99, Berlin

Director - Alice Kunisue

Production - LEBERG GmbH
 

Client - ALDI SÜD

Creative Direction - Anna Lichnog, Kirsten Frenz, Fabian Rössler, Max Fehlauer 
Published - 2025 

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