#ALDIstory

Client: ALDI SÜD Deutschland | 2024/2025 | Art Direction

ALDI plays a role in the lives of millions every day because they have made quality products accessible to everyone at a great price. Over the years, emotional connections have been built between the store, products and people. These connections carry real stories with them. With the multidimensional #ALDIstory campaign, we are telling these real stories. At the same time, we are using a wide variety of channels to encourage people to tell their own ALDIstory.

With the claim: "ALLE HABEN EINE. ERZÄHL UNS DEINE. #ALDIstory."

In the first flight of this campaign, we are telling three very different real stories. About a family that went on vacation with 10 kilograms of pasta, a successful DJ who found her passion for music through an ALDI MP3 player and a son of a migrant worker family who set off to visit his family with a suitcase full of Nussknacker chocolate.

The #ALDIstory campaign has been successfully launched. We were already able to prove with the first story that many people share their emotional experiences with ALDI and we were very surprised ourselves. In just 1.5 weeks, we collected over 25,000 comments, WhatsApp messages and voice messages on our own channels and reached over 50 million views.

That was just the beginning, let's see what's next. To be continued...