Gentle Giants

Since 1950, Kärcher has been known internationally for one thing above all: High-pressure cleaning. Today, Kärcher has several models of high-pressure cleaners in its range and in 2024, a small innovation was set to revolutionize the market. With a newly developed, attachable flat jet nozzle - the eco!Booster - you can achieve 50% more cleaning power, reduce water consumption and also save one thing above all: time. In our campaign, the cleaning tasks were literally minimal and our users gigantic. In an original and experimental way, we combined the benefits of the eco! booster, high-pressure cleaning itself and the great feeling of a job well done. All under the motto: "GO BIG ON CLEANING. SAVE BIG ON WATER."