Does the thought of cleaning drive many people crazy? That's a good thing. Because that was an interesting starting point for us. In a world where the thought of cleaning triggers fits of exaggerated despair in many. We chose a playful and exaggerated approach to show that we had listened to them. We turn the idea of cleaning that they dread into a pleasure to behold. In doing so, we capitalize on the universal truth that the idea of a chore can often be much more dramatic than the chore itself. Cleaning is only a struggle if you imagine it to be - and especially if you don't remember to use Kärcher's interior cleaning tools.  For us, one thing was certain: „Don't let cleaning make you crazy! Bring back the Wow with the ultra-easy indoor cleaning tools from Kärcher.“