Sustainability x
ALDI SÜD
Client: ALDI SÜD Deutschland | 2024 | Art Direction
For decades, the ALDI SÜD has been making high-quality food available to everyone at an affordable price. And now they are doing the same with sustainable products. The range includes hundreds of vegan and vegetarian foods, as well as numerous organic products. Everything revolves around the topics: Animal welfare, conscious nutrition, packaging mission and organic. In spring 2024, we set ourselves the task of establishing the ALDI SÜD as a pioneer for these sustainability issues. Sustainability should be made as easy and normal as possible for customers. That's why we say: Together, we are making sustainability the most normal thing in the world.





Agency
antoni_99, Berlin
Photograph
Marija Mihailova
Production
TEMPOMEDIA
Creative Direction
Kirsten Frenz, Fabian Rößler, Anna Lichnog, Manuel Urbanke
Director
Jara Moravec